Effective message delivery is essential in business advertising. One of the ways you can convey your messages effectively toward your targeted audience is with flyers. Brochures printing, although may seem old-school or conventional, still is a marketing tool that’s widely used by individuals or companies. Aside from flyers being effective in message delivery, brochure printing is considered cost-effective compared to other kinds of advertising such as TV commercial, billboards, or buying a space on newspapers or magazines.
Although it seems simple, flyer printing requires the right technique to ensure that you can make the most of your flyers and avoid wasting your resources.
In order to create effective flyers, here are the few things you can do:
1. Make the most of the limited space
Flyers commonly come in small piece of paper, around A5 size. It means that you have a very limited writing space on your flyers. Keep in mind that you can’t squeeze too many words in your blank space as it would only discourage your readers and lessens the effectiveness of your flyer. In order to keep your flyers getting too cluttered with many words, keep in mind to put relevant and important information only.
2. Keep your flyer simple
Your flyer shouldn’t have too many elements that confuse your target audience. Graphics and texts that come in fonts and colors are great, but they must complement each other. Organize your displayed content by utilizing bullet points and text boxes. If possible, use infographics to ensure ease of reading.
3. Come up with an eye-catching flyer
As the first thing that people’s gaze land on in your flyer, your headline is one of the most impactful and important parts of your advertising tool. Your customer will be intrigued to read on further based on what you put on your headline. It will also give the idea of what you’re trying to say in the body of your flyer. Coming up with a good headline sometimes is not easy as it must be convincing enough to interest your potential customer in your product or service. Creative thinking is the key skill to making a good headline; make a list of what you come up with and have them discussed with other people such as co-workers and friends so that they can give you feedbacks and inputs to help you make a headline that works.
4. Use the right fonts
Nowadays, there are a lot of fonts to choose from. But you must keep in mind to choose fonts that are legible and easy to read. If you use fonts with too much style, it will most likely confuse the readers of your flyer and make it hard for them to read the text you put in there. They will even get distracted from getting the important points of your flyer. Use fonts that are simple and suitable with your content, keeping it straightforward and practical.
Proofreading is the process of checking your writing for grammatical errors, spelling mistakes, and other errors that are not desired to be in the flyers. This step must not be skipped and has to be done by the end of your flyer designing. Ask help from other people to proofread your writing. Sometimes, the mistakes you made can only be seen by others. They will help you point out your mistakes and give ideas on to improve the content you created. During proofreading, you can even sometimes come up with ways to make your content more interesting. For flyers, it is recommended to use active voice form of writing to make it sound like you’re directly speaking to your customer, increasing its engagement with them.