Infographics, as the name suggests, is a way to present data and information through visual imagery such as charts, diagrams, and even illustrations to give an easy-to-understand overview of certain topics. Infographics have become one of the most popular means of communication for a brand. And it’s for a reason. It helps brands to communicate their brand values, brand messages, and other educational information they want to share with their audience in an attractive way.

However, making an infographic could be tricky especially if there is too much information that you want to display on it. If you insist on conveying the information as much as you could, people would lose interest. Hey, who has time to read such complicated information? No matter how beautiful the visual of your infographic is, it’s useless if no one even notices it.

So how do we make a great infographic that can grab people’s attention at a glance? Here are some tips.

1. Do Your Research

The key element in the infographic is of course its data. A great infographic conveys important information from trustworthy sources. When you do your research, ask these questions to yourself:

  • Is this data accurate, up-to-date, and trustworthy?
  • Can we share this data in a public space? Do we have to ask permission to do that or do we need to pay for the license?
  • Is this data in accordance with your brand value and message?
  • Is this unbiased data that have zero harm if it ever gets to be released publicly? Is there any concern that we need to be aware of?

2. The Don’ts in the Infographic

Before making an infographic, keep in mind to avoid these mistakes:

  • Use misleading or distorted data and information
  • Overdecorating your infographic with unnecessary visual elements
  • Promoting exclusivity and enforcing harmful ideas to society

Avoid these avoidable mistakes and you are off to a good start.

3. Make It Useful and Memorable

Three keywords to a great infographic are: accurate, useful, and memorable. Accurate means that your information is not misleading or distorted. Useful means that your infographic doesn’t just contain a bunch of useless texts but they are actually helpful to your audience. And the last but not least, a great infographic is memorable to the eyes of the beholder. A memorable infographic uses a compelling design with coherent information that is widely accessible by all people.

4. Use Compelling Storytelling

Storytelling is a technique to guide your audience to your information. A great infographic gives a short summary of what the audience will go through from the very beginning and then guide them step by step to the end of their infographic journey. This will help them to understand why the topic that you bring matters and make them stay longer with you.

5. Choose Appropriate Layout and Visuals

There are tons of layouts that you can use for your infographic. For example, the basic layout with several square-divided sections and diagram-exclusive infographic in one single square. One layout may work for one type of information, but it may not work for other types of information. Every piece of information has its own unique points and your task is to find the perfect layout that can complement your information perfectly.

After choosing the appropriate layout, you also need to choose the right visual aids for your infographic. Keep it simple and don’t overload your infographic with unnecessary visual elements. It will only clutter your infographic and outpowered your information.

Those are 5 pro tips on how to make a great infographic. Are you ready to make your own infographic now? We’d love to see it!