A newly started business? Then you definitely need to get your business known. If you have limitations in resources especially budget, then you have to consider low cost alternatives for your marketing and advertising efforts. One of the easiest ways that you can reach your target audience and potential customers is by using a banner. A banner is a cost effective media that does not need much effort put into it. All you have to do is design the banner, print it, and then put it in a high traffic area where your target audience pass by often.
Even though it is simple, every step of its production must be done meticulously, starting from the designing process to the printing step. The decisions you make in each process of banner making determines the final outcome of your banner. In this article, you will find some useful tips that you should consider as you design and print your banner.
1. Banner Color
A banner must be able to attract well, and the easiest way you can make sure that your banner is attractive is by choosing colors that are bright and vibrant. Such colors can catch people’s attention a lot easier than darker colors. However, you also have to consider the light level of the location of your banner. If it receives a lot of light, then you can’t choose colors that are too bright because your banner won’t be able to be seen. On the other hand, when it is night time, the color of your choice must still enable your banner to be noticed and read easily.
Other than the choice of color itself, you also have to remember to check to color process before you actually start designing. Remember that you will print in CMYK, so make sure that you design in CMYK colors as well so that you can get colors that look accurate. Most designing software has the default of RGB color. But if you design in RGB and print with CMYK colors, there might be slight color inaccuracies that may lead to dissatisfaction.
2. Banner Layout
A banner is a media with large dimensions. You might be tempted to fill in the entire blank area, but this is actually not a good idea. Since people don’t really spend a lot of time to stop and read your banner, you have to make sure that the content of your banner is concise and quick to read so that people can immediately grasp the core message that you try to convey to your target audience. To make sure that people can read your banner easily, make a centered layout as well; don’t spread the content of your banner too much. Texts of your banner, especially, need to be closer to the center of the banner so that people don’t have to strain their eyes as they try to read your banner.
3. Don’t Forget High Resolution
Of course, a good banner is a banner that appears sharp and crisp to make a professional and trusted impression. To make sure that your banner is compatible for high quality printing, you have to check on the resolution of your design, especially the images and graphics inserted into it. Everything must be of 300 dpi, the perfect resolution that supports the perfect quality for an outstanding looking banner.